Cottagecore: A Lifestyle Trend, But Make it Eco

Cottagecore is a huge trend dominating the for-you pages of TikTok, the newsfeeds of Instagram and the endless scrolls through Tumblr. It is a glimpse back into the nostalgic days of simpler living.

What is Cottagecore?

Cottagecore is an aesthetic that "celebrates a return to traditional skills and crafts such as foraging, baking, and pottery". It is a nostalgic movement that focuses on the simpler, more comfortable way of living and often provides an escape from many forms of stress and trauma.

Cottagecore attempts to mitigate the effects of stress and burnout by showing people that you may find happiness and enjoyment in every day activities and life's little moments. In a minimalist era, cottagecore takes a turn towards vintage maximalism in the way that it promotes lots of colour, warmth, antiques and ecclectic touches.

As environmentalists, the word maximalism sort of makes us cringe. To us, this promotes consumer culture, always feeling the need to buy, buy, buy just to keep up with certain aesthetics that we are trying to attain. But, if you're anything like me, the aesthetic and lifestyle that cottagecore promotes speaks to every inch of your soul.

So how do you get the cottagecore aesthetic while still caring for the environment?

The good news is, cottagecore as a whole is very much eco-friendly in the way that you can find most of what you need at a thrift or vintage store. The whole point of the cottagecore aesthetic is a blast from the past. The "found in your grandmother's home" clothing, textiles, decor and everything in between.

Colour palette: mostly muted colours -- pale/muted greens, yellow, warm whites, and vintage style floral prints

Fashion: flowy white dresses, maxi dresses, floral print, wholesome style, kind-to-the-earth brands, neutral browns, mustards, deep greens, lavendar, faded florals, overalls, empire waisted skirts

Music: Paper Kites, Fleet Foxes, Lord Huron, Bon Iver, Death Cab for Cutie, Hozier, Sonic Youth, Fleetwood Mack, The Velvet Underground

Some key words when thinking cottagecore:

  • woven baskets
  • flowy dresses
  • dried flowers
  • fresh berries
  • forests
  • earthy tones
  • patterned textiles
  • lace, ribbons, petals
  • fields, barn animals, woodlands
  • vintage trinkets
  • handmade goods

Remember to repurpose everything! Cottagecore is based on the way we used to live before we purchased something brand new every other day. There is a huge undertone of DIY, being resourceful and being environmentally friendly -- so think vintage and secondhand goods.

The way you do cottagecore is completely up to you because the point is to make it feel cozy, comfortable and closer to nature. It allows you to create a sense of who you are. At the end of the day, our ultimate goal is to create a comfortable space where we can unplug and slow down, while limiting or eliminating undue stress on our environment to create a prosperous future.

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